Making a difference for millions of children around the world could be easy as taking off your shoes
LOS ANGELES, March 13, 2012 /PRNewswire/ — On Tuesday, April 10, TOMS will ask the world to go without shoes for its annual One Day Without Shoes event. This is the day each year that TOMS raises awareness of the impact a pair of shoes can have on a child’s life. Last year, people went without shoes at over 1,000 events in over 25 countries around the globe.
Millions of children live without proper footwear, exposing them to injury and disease. TOMS was founded on the premise that with every pair of shoes someone purchases, a pair of new shoes will be given to a child in need. One for One™. One Day Without Shoes was created to call attention to the need for shoes around the world and the issues surrounding that need.
One Day Without Shoes participants can go to www.OneDayWithoutShoes.com to get the latest updates, create and join events in their area, download an event tool kit, upload photos and see what others will do on April 10. Participants can also stay connected through the new One Day Without Shoes mobile application, available on iPhone and Android. The application enables users to share pictures instantaneously, encourage friends to participate, provide music to get people going on their barefoot adventures, check out One Day Without Shoes merchandise, and more.
TOMS’ founder and chief shoe giver Blake Mycoskie said, “This movement is about raising awareness and asking people to do something – anything – without shoes. We are so eager to see the world’s participation this year. So, do what you normally do – just without shoes and help start the conversation.”
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Just last year, TOMS evolved from a shoe company to the One for One company, now addressing an entirely new need in addition to shoes through eyewear, helping give sight to people in need.
CONTACT: Doug Piwinski at TOMS, +1-310-566-3170 x 3194