Samsung Electronics First to Mass Produce ‘Optical Sensor in Pixel’ LCD Panel

Lahore – 08 December, 2011: Samsung Electronics Co., Ltd. has recently begun mass production of 40-inch ‘Optical Sensor in Pixel’ LCD panels, which feature highly advanced optical sensors. The Optical Sensor in Pixel LCD panel detects reflected images of an object on the panel, using Infra-red sensors that are built into the panel. With optical sensor in each pixel of the panel, it can assess touch sensitivity much more accurately, compared to existing touch panels.

Using next-generation image sensing technology, this Optical Sensor can detect more than 50 touch points simultaneously and can display images with Full HD resolution and wide-angle viewing. All of the input functions of a keyboard, mouse or scanner can be carried out on the panel itself. The panel can be installed in a variety of applications including table top and wall-mounted types. Its tempered glass is strong enough to withstand external loads over 80 kilograms.

This product will transform the paradigm for massively interactive communications, compared to the older one-way communications of today’s kiosk touch panels. ‘Optical sensing per pixel’ technology can perform without interrupting the image signals displayed on the panel, so it can be used by professional stock brokers, financial analysts or for eDesk applications in schools or business conference rooms. It has already been installed in ‘Samsung SUR40 for Microsoft® Surface®’, a table-type PC product, co-developed by Samsung Electronics and Microsoft®, that is now available for pre-order. The MD of Samsung Pakistan, Mr, Hee Chang Yee said; “This innovation has overcome the limitations of touch functionality that hampered the effectiveness of most interactive displays.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

For further information:
Rizwan Shah – SHAMROCK Communications (Pvt) Ltd
Phone: 042-35861219
Cell: 0300-8522254

Leave a Reply